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SEO Glossary

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SEO Glossary: C

Indexed or locally stored webpages on the server of a search engine.

Call to Action.

Canonical Error:
Issues that arise due to legitimate or official duplicate content.

CGI Bin:
Common Gateway Interface.

Clicking and Causing Redirection to the destination URL

Click Through Rate.

Bait and Switch tactic to hide the redirected URL from the main resource.

Content Management System.

Cold Fusion:
Scripting language with low capabilities.

Concept Search:
Search results that match queries.

Step to covert SERPs into customer acquisition.

Information placed on a user’s computer by a web server.

Cost Per Action.

Cost Per Click.

Cost Per Lead.

Cost Per Order.

Cost Per Sale.

Cost Per Thousand.

Program that tracks the total number of webpage impressions.

See ‘Spider’.

Cascading Style Sheet.

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