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SEO Glossary

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SEO Glossary: G

Google Advertising Professional.

Gateway Page:
Also called a "doorway page" or a "bridge page".

Advertising that is distributed based on geographic location.

Online Search Engine.

Google Analytics:
Google Analytics is a free web analytics tool offering detailed visitor statistics.

Google Base:
Free database of semantically structured information created by Google.

Google bombing:
Google Bombing is when a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google.

Google Cache:
See ‘Cache’.

Google Checkout:
Google's online payment processing service, Google Checkout, was designed to simplify the online purchase/payment process.

Google Dance:
The Google Dance refers to when Google indexes are updated.

Google Juice:
Internet slang to refer to the substance which flows between web pages via their hyperlinks.

Google Labs:
Google Labs is the home to Google's latest innovations and beta products.

Google Pack:
Free software specifically selected by Google.

Google Trends:
Latest developments from the world of Google news and popularly searched items.

Google Sitemaps:
Complete listings of all WebPages of a particular site as seen by the Google Bot.

Grey Hat SEO:
SEO using both Black Hat and White Hat techniques.

Google whack:
A Google search query consisting of two words, that returns a single result.

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