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SEO Glossary

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SEO Glossary: P


Page Title:
See ‘Title Tag’.

Page Jacking:
Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings.

Page Rank (PR):
Google website ranking system.

Page Views:
See "Impression" .

Page Inclusion:
Paying a search engine to have your web pages included in that search engine's index. 

Paid Placement:
Paying a search engine to have your listing show up prominently.

PPC:
Pay per Click.

PPM:
Pay per Thousand.

PPP:
Pay Per Post.

Paid Link:
See ‘Text Link Ads’.

Penalty:
Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them.

PHP:
PHP Hypertext Preprocessor.

PDF:
Acrobat or eBook reader formats.

Phrase Match:
Phrase Match is a form of keyword matching where an ad will be displayed if the user's search query includes the exact phrase, even if their query contains additional words.

Pop Under:
A pop-up that appears underneath the currently active web browser window.

Pop Up:
A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window.

Portal:
A site that functions as a point of access to information on the web.

Pull Down List:
On a web form, where the user chooses from a list of items.

Proximity:
A measure of how close words are to one another.

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