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SEO Glossary

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SEO Glossary: P

Page Title:
See ‘Title Tag’.

Page Jacking:
Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings.

Page Rank (PR):
Google website ranking system.

Page Views:
See "Impression" .

Page Inclusion:
Paying a search engine to have your web pages included in that search engine's index. 

Paid Placement:
Paying a search engine to have your listing show up prominently.

Pay per Click.

Pay per Thousand.

Pay Per Post.

Paid Link:
See ‘Text Link Ads’.

Search engines prevent some websites suspected of spamming from ranking highly in the results by banning or penalizing them.

PHP Hypertext Preprocessor.

Acrobat or eBook reader formats.

Phrase Match:
Phrase Match is a form of keyword matching where an ad will be displayed if the user's search query includes the exact phrase, even if their query contains additional words.

Pop Under:
A pop-up that appears underneath the currently active web browser window.

Pop Up:
A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window.

A site that functions as a point of access to information on the web.

Pull Down List:
On a web form, where the user chooses from a list of items.

A measure of how close words are to one another.

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