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SEO Glossary

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SEO Glossary: S


Scraper Sites:
Designed to 'scrape' search-engine results pages or other sources of content (often without permission) to create content for a website.

Search Engine:
A web site that offers its visitors the ability to search the content of numerous web pages on the Internet.

SEM:
Search Engine Marketing.

SEO:
Search Engine Optimization.

SERP:
Search Engine Ranking Page.

Search Term:
See ‘Keywords’ and ‘Keyphrases’.

Search List:
See ‘Pull Down List’.

Shoskeles:
An animated ad that moves across the browser, usually with sound effects.

Site Map:
A page or structured group of pages which link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users.

SMM:
Social Media Marketing.

SMP:
Social Media Poisoning.

Spam:
Content in duplicate or bulk that has excessive density of keywords.

Spider:
Search engine auto-bot.

Static:
Web pages not created dynamically.

Submit:
Submission and approval period for online content and media.

Sync:
Data transfer to have the resource and database in synchronization.

Syndicate:
Options to add partner sites.

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